Exemplified by its industry-leading programs and content, CHUNGDAHM's success as an educational services provider lies in the power of its Research & Development Center. Composed of a collection of international experts in various fields, the R&D Center is committed to the enhancement of its unique ESL methodology.
CHUNGDAHM’s ESL methodology focuses on the critical-thinking element of language communication in ESL to foster clear and effective communication. Its goal is not to make Koreans become native English-like speakers or to reach native-like proficiency (by imitating native-English expressions, grammar, vocabulary, and pronunciation). Its goal is to help students express their thoughts clearly and effectively with others in the global community, regardless what their first language might be.
The main responsibilities of the R&D center can be categorized into three parts: research, project design and planning, and product development. The R&D Center conducts world-class research on various disciplines and topics such as second-language acquisition theories, teaching and learning methodologies, linguistics, educational psychology, and ESL assessment. The aim is to apply this research to designing, planning, and developing specific products for the East Asian educational market. As such, the R&D Center requires synergy between theory and practice, as well as onsite knowledge that highlights top-quality products and content.
The collaboration between CHUNGDAHM's R&D department and prestigious international publishing houses has resulted in a vehicle for English language acquisition that serves as the backbone of CHUNGDAHM's unique programs and curriculum. Following recent advancements in technology, the R&D department leveraged the Internet as an essential tool to assist students in broadening their understanding of the English language. For example, the R&D department implemented after-class projects to be completed at home on the Internet, which produced impressive results in helping students improve their English language skills. What began as an after-class project, became the birth of CHUNGDAHM's Blended Learning Program-a mixture of classroom learning, online learning, and mobile learning to satisfy the needs of externalization, internalization, and specialization.
CHUNGDAHM is always considering candidates for its R&D Center. For individuals with expertise and experience in language acquisition research, product design and planning, development of ESL content, or work experience in English education, the R&D Center provides the opportunity to contribute knowledge and perspective to the advancement of education.
